For over 30 years, we have been seeking to embed sustainability into our everyday business. Since 2013, this has been called The Positive Cup – a strategy that remains at the heart of our business and that reinforces our conviction that coffee must be a force for good.
THE POSITIVE CUP TOWARDS 2030
The Positive Cup Strategy towards 2030 introduces a new framework built upon our strategic priorities and convictions: values-based, fundamental beliefs that we hold as a company and that shape the way we act. Each conviction leads us to an ambition, with associated measurable goals and time-bound milestones. We also report performance against core KPIs related to each strategic priority.
AT A GLANCE: THE POSITIVE CUP ACHIEVEMENTS 2021
See a selection of Key Performance Indicators across each of our five strategic priorities, as well as the detailed performance overviews for 2021.
Data source: The Positive Cup Report 2021 | Accelerate Positive Impact towards 2030
IN DETAIL: REVIEW ALL OUR SUSTAINABILTY REPORTS
Explore each of our sustainability reports in detail, from the latest Positive Cup Report to our first comprehensive Creating Shared Value Report, developed in accordance with the GRI’s G4 Sustainability Reporting Guidelines.
Read the Positive Cup: Accelerate Positive Impact Towards 2030
Read the CSV Report: 2014-2020 achievements
See the CSV Infographic: 2014-2020 achievements
Read the CSV Report: 2019 Status and 2020 Outlook
Read the CSV Report: 2018 Status and 2020 Outlook
Read the comprehensive CSV Report: 2016
We always welcome feedback, constructive criticism, and new ideas in relation to our sustainability strategy and activities. If you have something to contribute, please feel free to do so.