For over 30 years, we have been seeking to embed sustainability into our everyday business. Since 2013, this strategy has been called The Positive Cup: a strategy that aims to not only reduce negative impacts but also to generate positive impacts across our value chain.

The Positive Cup remains at the heart of all our sustainability ambitions and reinforces our belief that coffee can be a force for good.

AT A GLANCE: 2021 UPDATE

 

We are proud to say that the strategic plan we laid down for the 2014-2020 period was broadly delivered. 

And while our 2021 interim review is already showing positive progress – not least in becoming B Corp™ certified – we must continue to challenge our thinking and collaborate with partners, consumers and colleagues to see what else can be done.

We are planning to release a new sustainability report by the end of the year. In the meantime, you can review the latest 2021 update below with a first selection of Key Performance Indicators.

CHF 720M

invested in The Positive Cup
(2014-2021) 

92.5%

coffee volume
sourced through
the AAA Program
(2021)

84

B Corp Score
(2021) 

6M

trees planted
within AAA landscapes
(2014-2021)

88%

global capsule
collection capacity
(2021)

REPORTING ACCORDING TO RECOGNISED SUSTAINABILITY GUIDELINES

Back in 2017 we published the 2016 Creating Shared Value Report – our first ever sustainability report developed in accordance with the GRI’s G4 Sustainability Reporting Guidelines. An update status report is produced each year.

A more detailed 2021 report will be published later this year.

Read the CSV Report: 2014-2020 achievements

See the CSV Infographic: 2014-2020 achievements

Read the CSV Report: 2019 Status and 2020 Outlook

Read the CSV Report: 2018 Status and 2020 Outlook

Read the comprehensive CSV Report: 2016

FEEDBACK?

We always welcome feedback, constructive criticism, and new ideas in relation to our sustainability strategy and activities. If you have something to contribute, please feel free to do so.

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