RISING FROM STRONG SOIL
They say that the challenges you face make you grow stronger. Nespresso’s Reviving Origins program represents a long-term commitment to support faded coffee regions that have experienced severe adversity.
Together with National Geographic, we’ve captured stories of the extraordinary dedication and spirit of the local farmers, shining a light on all that they achieve and the impact it has on their communities.
BEYOND THE BEAN WITH RENA EFFENDI
National Geographic’s Rena Effendi is an award-winning social documentary photographer and photojournalist, whose talent and passion has taken her to some of the world’s most remote rural communities. As part of the Beyond the Bean partnership, she travelled to coffee farming regions to document how the Nespresso AAA Sustainable Quality™ Program is helping fragile communities recover from conflicts, economic hardships and environmental disasters.
RENA EFFENDI, PHOTOGRAPHER AND PHOTOJOURNALIST, NATIONAL GEOGRAPHIC
“THE STRENGTH OF THE HUMAN SPIRIT NEVER CEASES TO AMAZE ME. THESE FARMERS HAVE SUFFERED TERRIBLE ADVERSITY BUT NOW I SEE A STRONG SENSE OF HOPE. THEY ARE EXCITED FOR THE FUTURE AND ALL THE OPPORTUNITIES THAT COFFEE IS STARTING TO BRING INTO THEIR LIVES.”
Dive into this journey to discover these stories in more detail. Witness how agroforestry is helping farmers protect against climate change and how circular thinking allows Nespresso capsules to provide value long into the future.
Beyond the Bean is an insightful story with many chapters still to tell.