Since 2013, we’ve celebrated the achievements of our agronomists and the extraordinary farmers we work with through the Nespresso AAA Farmers & Agronomists Awards.
Each year, 7 teams of farmers and agronomists – part of the Nespresso AAA Sustainable Quality™ Program – are invited to our Swiss headquarters for an experience like no other.
However, with COVID-19 safety measures in place, it has not been possible to hold these awards this year.
If 2020 has shown us anything, it’s that connecting – and reconnecting – with like-minded people can be an uplifting force for good.
CONNECTING WITH PEOPLE COUNTS
That’s why we reimagined our event for 2020 by reconnecting with all of our past winners, reminding them of our enduring appreciation. Harnessing the latest technology, we hosted 9 sessions spanning 8 countries, supported by Fairtrade and PUR Projet, allowing AAA farmers and agronomists to interact directly with Nespresso employees.
It was a chance for our employees to not only thank the farmers for their continued efforts but also to ask questions and gain a deeper appreciation of the unique challenges and joys of coffee farming. At the same time, it was an opportunity for AAA farmers and agronomists to gain fascinating insights into the associated people, processes, and efforts that make up the journey from the coffee bean to the Nespresso cup that you enjoy as part of your daily ritual.
A BIG, BIG THANK YOU
So, the next time you’re indulging in your barista-style coffee at home or work, we invite you to take a moment. Join us in raising your cup to say thanks to the over 120,000 AAA farmers, and more than 410 agronomists, that have lovingly helped bring it to fruition.